This item is from the test environment. Please do not place an order. Thank you.
This item is from the test environment. Please do not place an order. Thank you.

ENVE China

Statement on Officially Distributed Genuine ENVE Products

I. Legal Perspective: Core Definition of Officially Distributed Genuine ENVE Products

1. Compliance of Product Origin (Basis for Authenticity)

The products are uniformly manufactured by ENVE Composites, LLC at its original factory or by its globally authorized factories and lawfully bear ENVE’s registered trademarks, exclusive laser-engraved serial numbers, and original manufacturer markings. They do not involve any counterfeiting, reproduction, or unauthorized printing of trademarks and therefore constitute authentic products of genuine origin within the meaning of trademark law.

2. Compliance of Distribution within China (Statutory Requirements for Officially Distributed Genuine Products in China)

A product shall qualify as an officially distributed genuine ENVE product in China only if all of the following conditions are satisfied:

  • Import channel: The product is uniformly imported and declared to Customs by ENVE’s officially authorized exclusive distributor in China, with all customs declaration, customs duty payment, commodity inspection, and quarantine procedures duly completed, and the corresponding customs declaration forms and certificates of entry inspection and quarantine available;
  • Labeling compliance: The product bears compliant Chinese-language labels in accordance with the Product Quality Law and the Law on Import and Export Commodity Inspection, specifying the information of the domestic entity responsible for the imported product;
  • Sales channel: The product is sold through authorized channels, including brand-authorized retail stores and the official Tmall flagship store, with complete outbound delivery records and transaction documents retained;
  • Lawful authorization and title: The importation and sale of the product have been authorized in writing by the brand owner under a regional distribution authorization, and do not involve unauthorized cross-border resale or smuggling into China.

3. Exhaustion of Trademark Rights (Legal Basis for the Lawful Sale of Genuine Products)

Under the principle of exhaustion of trademark rights, once genuine products have been lawfully placed on the market by the original manufacturer and subsequently circulated through officially authorized channels, the sale of such products by authorized dealers does not constitute trademark infringement. Conversely, products that enter or circulate within China in violation of applicable requirements and without the permission of the brand’s exclusive distributor in China shall not be recognized by the brand as officially distributed genuine products in China, even if they were manufactured by the original manufacturer, and the brand shall have the right to refuse to provide official warranty services for such products.

II. Legal Distinction among Four Categories of Products (Exclusively for Public Disclosure on Tmall Stores)

(I) Officially Distributed Genuine ENVE Products in China (Products Sold by This Store and Entitled to the Full Official Warranty)

1. Manufactured by the original manufacturer, with complete and verifiable serial numbers;

2. Formally declared to Customs, with all applicable duties paid and commodity inspections completed by the exclusive distributor, and accompanied by a complete set of import documents;

3. Sold through brand-authorized channels, with valid sales documentation available;

4. Entitled to the original manufacturer’s standard, nationally unified warranty and after-sales repair and replacement services.

(II) Lawful Parallel Imports (Genuine Products Manufactured by the Original Manufacturer but Not Recognized by the Brand as Officially Distributed Products in China)

1. The products are genuine products manufactured by the original manufacturer overseas but are imported without authorization from the exclusive distributor in China;

2. Although customs clearance and tax payment may have been completed through personal importation or cross-border e-commerce channels, the products lack the brand’s domestic distribution authorization;

3. They do not constitute counterfeit products as a matter of law, but the brand has no obligation to provide an official warranty free of charge;

4. Authorized stores do not provide official after-sales services for such products, and such products are not covered by the original manufacturer’s warranty policy applicable in China.

(III) Unauthorized Grey-Market Goods (Products from Irregular Channels That May Involve Smuggling and Carry Legal Risks in Distribution)

1. The products evade customs duties and regulatory supervision through methods such as personal carriage, split shipments, or under-declaration of value and have no formal bulk customs declaration records;

2. The products have no compliant Chinese-language labels and have not completed entry commodity inspection procedures;

3. The sale and distribution of such products may violate customs supervision laws and regulations and may be subject to investigation and enforcement by market regulation authorities or Customs;

4. Authorized channels in China will permanently refuse to process warranty claims for such products.

(IV) Counterfeit and Imitation Products (Trademark-Infringing Products That May Constitute Criminal Offenses in Serious Cases)

1. ENVE trademarks are imitated or printed, or product designs are reproduced, without authorization from the owner of the ENVE trademarks;

2. The serial numbers, LOGO, and manufacturing processes differ materially from the original manufacturer’s standards;

3. The manufacture and sale of such products violate the Trademark Law; where the applicable thresholds for initiating a criminal case are met, administrative or criminal liability may be pursued in accordance with the Criminal Law.

III. Legal Statement on Consumer Rights and After-Sales Rights and Responsibilities

1. Only officially distributed genuine products purchased through authorized channels are entitled to the full three-guarantee after-sales services applicable under the Provisions on the Liability for the Repair, Replacement and Return of Certain Commodities and ENVE’s original global warranty policy; consumers are entitled to the relevant rights prescribed by the Law of the People’s Republic of China on the Protection of Consumer Rights and Interests for all goods transacted within Mainland China;

2. Parallel imports, unauthorized grey-market goods, and second-hand products without the original proof of purchase for officially distributed products in China cannot receive warranty services for officially distributed products through authorized channels in China. If such products qualify under ENVE’s original global warranty terms, consumers may independently contact ENVE’s overseas headquarters to apply for the corresponding coverage; ENVE’s authorized entity in China has no obligation to provide repairs or replacements free of charge.

3. Damage caused by human impact, unauthorized disassembly, or damage to naturally consumable parts constitutes wear and tear arising from use and is not covered by statutory quality warranty compensation;

4. The basis for genuine product verification includes: the product’s original manufacturer serial number + proof of purchase from an authorized sales channel + complete import customs declaration and commodity inspection documentation; the serial number alone may be used to verify whether a product is a genuine ENVE product manufactured by the original manufacturer, but does not mean that the product satisfies the acceptance requirements for warranty services applicable to officially distributed products in China.

Sign in as a retail customer or dealer to verify whether a serial number is genuine ENVE China inventory (must be shipped).